Trend for hard seltzer sees award‑winning premium ‘Mulberry Street’ officially launch in time for summer
With the rise in the consumption of hard seltzer* and the trend for a lighter, more refreshing drinking experience, the first truly premium alcoholic seltzer, ‘Mulberry
Street’ is hitting the UK market in time for summer.
Made of the finest Italian ingredients, it is the perfect new aperitivo. There are two refined flavours – Sicilian lemon and Bergamot, and Sicilian orange and Chinotto – served in beautifully designed 250 ml cans and containing less than 70 calories. They are also vegan, gluten‑free and 4% ABV.
Unusually for an alcoholic seltzer, the drink works well as a mixer as well as a long drink on its own. The lemon version blends particularly well with gin, thanks to the citrus fruit and bergamot, while the orange and chinotto makes a great addition to a classic Negroni.
As it comes in a beautifully designed can, it is easy to transport for social summer get‑togethers from outdoor drinks with friends, to BBQs, sports fixtures and even weddings. It also works perfectly as an aperitivo to whet the appetite ahead of a meal, in keeping with its Italian links.
Mulberry Street comes from the team that first launched Peroni to the UK market, Chris Taylor and Matt Cowley. Although it is a very young brand, it has already won a gold award for best newcomer at The Hard Seltzer Masters 2022 for the Sicilian orange and chinotto flavour, and the Sicilian lemon and bergamot flavour was also shortlisted. These accolades are particularly important because they are blind tasted.